Paid Media Management for B2B SaaS Brands
Paid Media Management for B2B SaaS Brands
Before any demand can be captured or deals closed, potential customers need to know who you are. Creating brand awareness is about getting your name, product, or service in front of the right audience. This can be done through targeted advertising, content marketing, SEO, and social media presence. The goal is to become a recognizable and trusted name in your industry, so when prospects are ready to buy, they think of you.
Once your brand is on the radar, it’s time to capture demand. This involves turning awareness into leads by addressing the needs and pain points of your target audience. Tactics such as gated content, webinars, paid ads, and lead magnets are key for demand capture. You want to be visible when prospects are actively searching for solutions, driving them towards considering your product or service as the answer.
After capturing demand and engaging with prospects, the final step is closing the deal. In B2B marketing, this often means moving leads to a product demo or sales conversation. The goal is to showcase how your solution solves their problems, demonstrating its value and capabilities. A well-executed demo can turn prospects into loyal customers, ensuring long-term growth and success.
Growth Toolkit
Online Upskill Portal
Consulting (1h)
Ad budget and start costs are additional.
1 campaign per month
3 ad creatives per month
1 custom landing page
Full tracking set up
Analytics and CRO
Ad budget and start costs are additional.
4 campaigns per month
20 ad creatives per month
4 custom landing pages
Full tracking set up
Analytics and CRO
Ad budget and start costs are additional.
My mission is simple: Help B2B businesses grow by sticking to fundamental principles of marketing. Let’s connect and make it happen!
Our subscription service offers three tiers, each designed to cater to different growth needs:¨
Upskill:
$500/month
– Includes access to our Growth Toolkit, Online Upskill Portal, and consulting sessions.
Performance:
$2000/month
– 1 campaign/month, 3 ad creatives, a custom landing page, and full tracking and analytics setup.
Growth:
$5000/month
– 4 campaigns/month, 20 ad creatives, 4 custom landing pages, full tracking, analytics, and CRO.
We leverage proven strategies rooted in human buying psychology. First, we create brand awareness, then build trust with your audience through targeted ads. Finally, we present an irresistible offer, helping you close deals and drive conversions.
Yes! You can book a free paid media strategy call with us. During the session, we’ll dive into your business goals and explore the best ways to reach your ICP through targeted ads.
Absolutely! You can start with the plan that fits your current needs and upgrade as your business grows and your marketing goals expand.
While every business is unique, most clients begin seeing results within the first 1-3 months, depending on their marketing strategy and campaign complexity.